My Approach to Coaching

Who Am I

I come to coaching with both professional training and lived experience - not just as a senior leader, but as a human who has had to work through my own “stuff.” I know what it’s like to lead in a traumatised, burnt-out state, to make mistakes, and to carry regrets. I also know what it’s like to find clarity, to reimagine, and to create real success. My life’s rich tapestry, the scars as well as the wins, shapes how I show up with my clients: not as someone with all the answers, but as someone who understands the reality of being both a leader and a whole human being.

Nature has always been my safe space (sometimes my only safe space) - the place I’ve gone to breathe, reset, and find perspective when I had no idea what else to do. It’s why so much of my coaching is influenced by the natural world, whether we’re outdoors in person or simply drawing on nature as a partner in the work.

Sometimes coaching is about untangling what’s weighing you down. Sometimes it’s about visioning what comes next, creating space for fresh energy and direction, and noticing your strengths. Both are valid, and both are powerful.

How I Work

  • Human and collaborative. My style is mostly non-directive, but if more structure or direction will serve your goals, we’ll adjust. Coaching is co-created between us.

  • Real and flexible. I will sometimes share personal experience or industry knowledge if it feels relevant. I may suggest frameworks or activities, but it is always your choice whether to use them.

  • Evidence based with openness. My work is grounded in research and training, but I also draw from practices that might once have been dismissed as “woo.” There is now plenty of science showing their value.

  • Supportive and challenging. Growth happens in the comfort adjacent space. I will never be brutal, but I will stretch you.

  • Messy and meandering (sometimes). I am not a slick coach with a rigid formula. Sometimes the work will take unexpected turns. I believe deeper, longer lasting shifts often come from the wiggly path rather than a neat solution.

  • Strengths focused. I will always help you build on your strengths as much as untangling challenges.

  • Nature connected. I believe strongly in the power of the outdoors, and I will often encourage you to explore how nature can resource and inspire you.

What Coaching Feels Like

  • Spacious but purposeful, slowing down enough to think clearly while keeping sight of where you want to go.

  • A mix of support and challenge. Both can feel comfortable and uncomfortable. Sitting in that discomfort is often where the magic happens.

  • Some sessions leave you energised, others leave you tired. Both are signs of important work; feeling stretched or drained can simply mean you’re processing something significant.

  • A space to think differently, often in ways that do not feel possible in the rush of everyday life.

What You Can Expect From Me

  • Confidentiality, professionalism, and care. I work to the ICF Core Competencies and Code of Ethics, as well as the EMCC Global Competence Framework and Code of Ethics. These outline my commitments as a coach and the standards you can expect me to uphold.

  • Coaching is a partnership - you set the direction, and I hold the space and the challenge. I’ll offer you a safe place to explore what’s going on, whether it’s work-related or personal.

  • A safe space to explore what is going on, whether at work or at home. We’re the same person showing up in both places, so it’s natural that executive coaching and personal coaching overlap and that overlap is often where the real growth happens, both as a leader and as a human being.

  • I’ll share reflections, hunches, and observations - sometimes sharp, sometimes gentle - always offered in service of your growth. They may feel uncomfortable at times, but they’re balanced with care and with respect for your pace and way of working.

  • No two people are the same, just like no two coaching engagements. Your experience will be tailored to you — how you see the world and how you operate in it.

  • A real human being. I don’t have it all figured out, but I will show up fully alongside you. Clients say I build deep trust quickly, get to the heart of what matters, and bring a balance of honesty and care.

What You Might Notice Over Time

Clients often tell me they leave our work with a clearer sense of what really matters, and a stronger vision for where they’re heading. They feel more confident in their own voice and decisions, and less weighed down by the noise around them.

You may notice a new ability to pause between trigger and reaction, to step back, breathe, and choose how you want to respond. That shift alone can ripple out into calmer relationships, better leadership, and more sustainable results.

And often, the biggest surprise is realising you can achieve more with less effort - not by pushing harder, but by finding clarity, focus, and ways of working that actually fit who you are.

But don’t just take my word for it…

  • I have been working with Emma for 6 months now and her coaching has enabled me to make affect meaningful change in my life by doing less, not more. The reflections I am compassionately invited to carry out have empowered me to have greater awareness of my own mind and behaviour, to make small and mighty changes, bringing more joy and less.... noise.

    Director - Tech

  • Emma has a gift for helping you tap into your inner strengths, clarify your goals, and find balance in both personal and professional areas of life.

    C-Suite - BioTech

  • Emma has a great way of making you feel heard and understood.

    Senior Director - Healthcare Charity

Who I Coach

I’m contracted by both organisations and individuals to coach leaders, founders, and executives who want to stretch their impact without losing themselves along the way. My clients come from many backgrounds, but there are some groups I often partner with:

  • C-Suite leaders and senior leaders within larger organisations. Particularly in fast-moving sectors like life sciences, creative agencies, and tech, where the pressure to perform is relentless. I help leaders balance impact with sustainability, drawing on both real-world executive experience and deep coaching to create clarity, resilience, and lasting results.

  • Executives stepping into Non-Executive Director (NED) roles. Senior leaders preparing to bring their expertise into the boardroom, refine their presence, and build the networks that make a difference.

  • Leaders passionate about the environment and social impact. From NGO leaders to corporate executives driving sustainability agendas, I work with those who want their leadership to align with their values — often bringing in the perspective of nature itself as a teacher.

  • Founders and entrepreneurs in high-growth sectors. Scaling a business is exhilarating and exhausting. Coaching gives founders clarity, resilience, and the ability to navigate uncertainty without burning out.

  • Neurodiverse leaders (and those leading neurodiverse teams). Many of my clients describe themselves as having a “spicy brain” — ADHD, dyslexia, autism. I help them harness strengths, refine working styles, and create environments where diverse minds thrive.

  • Individuals exploring their next chapter. Whether stepping away from a corporate career, considering a portfolio life, or preparing for something new, I support leaders to navigate uncertainty with confidence.

If you’re looking for coaching that challenges and supports you in equal measure, I’d love to explore how we can work together.

What Inspires My Coaching Practice

My coaching is shaped by both professional training and the personal work I’ve done along the way. I draw on research into leadership, resilience, and human behaviour; trauma-informed approaches that make sense of survival patterns; and somatic practices that help us notice what the body is telling us as much as the mind.

I also bring in practical frameworks when they’re useful - Positive Psychology to help leaders build on strengths, Somatic Work to develop presence and regulation, humanistic approaches to raise awareness of how you’re showing up in the present moment, Systems Thinking to understand the bigger picture in organisations, Trauma Work / Systemic Constellations to uncover how hidden dynamics and unresolved experiences shape leadership, and Transactional Analysis to explore recurring patterns in communication and relationships. I’ve also been influenced by thinkers and processes such as the Hoffman Process, Brené Brown, and Franz Ruppert’s trauma model.

And always, nature runs through it. The forest has been my safe space, and it’s now a core part of my coaching. As the only professional coach licensed to work in the Ashdown Forest, I bring the natural world into the work as a living resource for clarity, regulation, and transformation.

I don’t apply any single model rigidly. Instead, I weave together what’s most useful - tailoring it to your challenges, strengths, and aspirations.